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Search Engine Marketing Vs Search Engine Optimization
December 28, 2021

Hiring A SEO Consultant For Your Business 

SEO Consultant

SEO stands for search engine optimization. It is a procedure of making your content more visible in google and other search bars and generating leads to your website.

The job of an SEO consultant is no different than a typical consultant who provides expert advice in the field of their specialization and they are paid by people who hire them. 

Similarly, SEO consultants have expert skills and knowledge on search engine optimization. They guide traffic on their websites to support the ultimate goal of increased profits.

Role of an SEO Consultant in Digital Marketing

A recent study shows that around 2.14 billion people are expected to do online shopping. So precisely how would you manage to make your place among the 7.9 million-sellers who are standing for customer attention?

Well, this is where you require the skills of a professional SEO consultant. They have the expertise to boost the visibility of your brand in the search engine thereby attracting customers.

SEO techniques for website traffic

Let’s look into some ways in which a consultant can help your business to gain benefits from organic research.

Keyword search

This is one of the first tasks that an SEO consultant will likely perform. By using their tools and marketing tactics, they can carry out the research that is related to your position.

Once they have been analyzed, you are likely to receive a report regarding their recommended keywords to optimize your work. Perhaps, you can implement some or all of them depending on your needs.

Produce a detailed content

Who doesn’t need help in developing detailed and structured content for their e-commerce website? The consultant will help in structuring your e-store content depending on the type of business you run. A typical structure will include:

  • Name and image of the product
  • Precise introduction of products you offer
  • Benefits of purchasing your product
  • Price and place 
  • Customer reviews

Robust site structure

The website should be user-friendly and built in a way that provides easy access to the users. No user likes a one-page website that lists down some basic points and lacks context.

An SEO consultant can with your website structuring and organize it in a proper manner that presents your brand and business value. Around 66% of the people state that a poor experience of a website degrades the brand for them.

SEO techniques for app development

When discussing digital marketing, who can deny the fact that mobile applications are a major part of it. Perhaps, they require the same boost for their applications to be visible and accessible to the viewers.

Are you aware of the fact that 63% of the users find new apps through app stores? Well, let’s shed some light on the SEO techniques that make it happen:

Meta title

SEO Consultants know the tactics to keep the title short and catchy, thus using keywords to name it.

Meta description

A short and clear description is added while using keywords so that it appears easy to search.

App ratings and reviews

They show the credibility of your application. Perhaps, consultants take into account the customer’s review to work accordingly.

App icon

The icon is designed differently according to application stores’ requirements. Therefore, it is the work of an SEO expert to design the icon accordingly.

Perhaps, you can find the best web designers and app developers in NYC (New York City), that provide professional digital marketing services as per your requirements. Following is the list:

  • Saritasa
  • Dedicated developers
  • TK digitals
  • Rootstrap
  • Tekniks
  • Intellectsoft


Benefits of SEO services

So, what are the benefits that you can summarize by implementing the services by a consultant we just discussed? Let’s list down some of them:

  • Increase in website traffic
  • Better user experience
  • Improved ranking in search engine result pages (SERPS)
  • Brand recognition
  • Increase in website credibility

An alternative digital marketing approach

The creation of fresh data that is content-driven, with the use of professional help, will thrive for higher ranks and lead to a marketing campaign.

SEO consultancy is a great digital marketing strategy that uses optimizing tactics through a mix of off-page strategy and on-page strategy. Combining them creates an enhanced opportunity for the target audience.

When talking about combining strategies, some other marketing strategies can work well with SEO. One of them is SEM (search engine marketing).

SEM (Search Engine Marketing) experts use their skills to manage digital marketing through organic and paid search. They ensure to analyze results and implement strategies to increase the traffic for its brand in the search results.

A synergy of SEO and SEM

SEM intends to give rapid results while SEO is preferable for long-term effects for your marketing strategy. It is a proven fact that using the combination of both has raised the level of total clicks by 92%.

While you plan to work on the organic search rankings, paid ads can boost the spread of your content rapidly. Through this strategy, none of your efforts will go in vain.

The sole purpose of increasing traffic will remain intact. It’s the synergy of both techniques that can lead you to a successful marketing strategy. 

Who doesn’t like to work smart that can provide an edge over competitors? For sure, the work of SEM is also a field of expertise similar to SEO. Perhaps, you can hire SEM expert who can do the task for you.


To conclude, search engine optimization has become one of the most viable sources of digital marketing strategy. Perhaps, the role of SEO consultants has also been on the rise to perform such specialized work.

By using different techniques, your brand and business can attract the target audience that can be a difficult task in the era of high competition.

Whether it’s for your website or mobile application, SEO consultants are there to help you design according to your needs and customer’s expectations.

There is no doubt in the fact that if you approach an advanced and smart marketing tactic, then go for a combination of SEO and SEM.

However, you do not need to worry about the expertise required, since there are professional teams who offer such services for your ease.


Read more: How To Turn Your SEO ROI Into a Measurable Revenue Generator?

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